Some small bets have larger effects. A retail store may add an additional checkout lane but it comes at a cost. There’s remodeling costs but also an opportunity cost. Floor space is zero sum. The best small bets are the ones with the best ROI. There are two places ‘Returns’ can be enormous; software and psychology.
Small Bets: Large effects
Small Bets: Large effects
Small Bets: Large effects
Some small bets have larger effects. A retail store may add an additional checkout lane but it comes at a cost. There’s remodeling costs but also an opportunity cost. Floor space is zero sum. The best small bets are the ones with the best ROI. There are two places ‘Returns’ can be enormous; software and psychology.