I finally found the name for a thing I’d noticed.
For a long time, I was in a crowd, of ideas, not people.
I saw something, only a glimpse.
Without knowing what it was, or what to look for I didn’t know how to see it again.
Then, a succession, bam-bam-bam, I saw it and I heard its name.
Jobs-to-be-done.
Enjoy.
JTBD