JTBD

  
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I finally found the name for a thing I’d noticed.

For a long time, I was in a crowd, of ideas, not people.

I saw something, only a glimpse.

Without knowing what it was, or what to look for I didn’t know how to see it again.

Then, a succession, bam-bam-bam, I saw it and I heard its name.

Jobs-to-be-done.

Enjoy.