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🍿 008 Batman or BATNA

🍿 008 Batman or BATNA

It was May 1977, a long time ago in a galaxy far away….

An inflation-adjusted chart of Global Box Office + Home Video compared to budget. All in millions.

The inspiration from this episode was Tyler Cowen’s response to Tim Ferriss’s question: What would you put on a billboard?

“If you look at billboards we actually have, what do you see on those billboards? The billboards I see a lot of them are advertisements for insurance. Some of them are, “Don’t drive drunk.” You see a bail bondsman on billboards and suicide hotlines. I guess I would study the market and pick one of those four things like, “Buy this insurance, bail bondsman, suicide hotline, don’t drive drunk.”

It’s to ask, what’s the business model?

This episode covers a 1975ish onward look at the movie business model. Briefly sequentially:

  1. National advertising plus national distribution

  2. ^ plus merchandise

  3. ^ ^ plus home video (VHS then DVD)

  4. ^ ^ ^ plus more movie screens

  5. ^ ^ ^ ^ plus international

The number of movies made and the kinds of movies made are the direct results of the underlying business model.

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A change in perspective can be worth more than forty IQ points. This series isn't about analysis, breaking news, or best practices. It's about something better, stories.
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Mike Dariano