Years ago I wrote a Kindle book about failed startups. In those “28 Lessons from Startups that Failed” the most frequent misstep was a failure to understand customers. Too often, founders ignored iterations of feedback and charged into building without experimenting. They failed to make Small Bets where people can rake in the winnings or shake off the losses. Instead they just failed, often completely.
Customers
Customers
Customers
Years ago I wrote a Kindle book about failed startups. In those “28 Lessons from Startups that Failed” the most frequent misstep was a failure to understand customers. Too often, founders ignored iterations of feedback and charged into building without experimenting. They failed to make Small Bets where people can rake in the winnings or shake off the losses. Instead they just failed, often completely.