Customers hire for jobs to be done. Before Adam Savage and Jamie Hyneman starred in MythBusters they were commercial—literally commercials—artists. They’d work with major brands to create effects that featured the product Du Jour. In his book, Every Tool is a Hammer, Adam Savage writes about one particularly difficult job for Toys “R” Us. They’d contracted for a certain effect over a series of commercials but it just wasn’t working. Savage wrote, “When it came time to set it up for filming, a key component exploded into three separate pieces. It was immediate obvious to Jamie and me that the rig was DOA.”
Customers, What Job?
Customers, What Job?
Customers, What Job?
Customers hire for jobs to be done. Before Adam Savage and Jamie Hyneman starred in MythBusters they were commercial—literally commercials—artists. They’d work with major brands to create effects that featured the product Du Jour. In his book, Every Tool is a Hammer, Adam Savage writes about one particularly difficult job for Toys “R” Us. They’d contracted for a certain effect over a series of commercials but it just wasn’t working. Savage wrote, “When it came time to set it up for filming, a key component exploded into three separate pieces. It was immediate obvious to Jamie and me that the rig was DOA.”