One framework for thinking about customers is the shopping and buying spectrum. Sometimes customers want things as simply as possible. Utilities are one example. Ideally water, electricity and WiFi arrive as needed as necessary. In return, the payment process should be as easy as possible too.
Customers, buyers and shoppers
Customers, buyers and shoppers
Customers, buyers and shoppers
One framework for thinking about customers is the shopping and buying spectrum. Sometimes customers want things as simply as possible. Utilities are one example. Ideally water, electricity and WiFi arrive as needed as necessary. In return, the payment process should be as easy as possible too.