The goal of any business is to sustainably serve customers. That means informing people of what you have to sell (JTBD based) and forming an ongoing relationship. The immediate approach is to advertise. Buy Facebook ads. Create football commercials. Go viral online. Those things all work, to a degree. But other things work too.
⦜ Oblique opportunities
⦜ Oblique opportunities
⦜ Oblique opportunities
The goal of any business is to sustainably serve customers. That means informing people of what you have to sell (JTBD based) and forming an ongoing relationship. The immediate approach is to advertise. Buy Facebook ads. Create football commercials. Go viral online. Those things all work, to a degree. But other things work too.