In one of his annual essays, Jeremey Bullmore writes about high potency insights. It’s not enough to name something (insight) but also to communicate it in a way that sticks (potency). This explanation, for example, is low potency. Here’s Bullmore: Here is an Insight: “Product satisfaction arises less from inherent construction and performance than from consumers’ internalised perceptions of personal utility.”
📢 Loud or potent?
📢 Loud or potent?
📢 Loud or potent?
In one of his annual essays, Jeremey Bullmore writes about high potency insights. It’s not enough to name something (insight) but also to communicate it in a way that sticks (potency). This explanation, for example, is low potency. Here’s Bullmore: Here is an Insight: “Product satisfaction arises less from inherent construction and performance than from consumers’ internalised perceptions of personal utility.”