Anchoring is among the best frames. Marketer Richard Shotton gave a Talk at Google where he spoke about the effect of anchoring as a frame of reference. Part-of-the-reason Shotton is great at his job is his willingness to take small bets. In another framing (we're getting meta), IDEO co-founder David Kelley said to frame things at work as experiments. That reference point demonstrates something finite, possible but not probable, and limited in scope. Bosses may not want to commit to a new initiative, but an experiment might be okay.
🖼 framing using anchoring
🖼 framing using anchoring
🖼 framing using anchoring
Anchoring is among the best frames. Marketer Richard Shotton gave a Talk at Google where he spoke about the effect of anchoring as a frame of reference. Part-of-the-reason Shotton is great at his job is his willingness to take small bets. In another framing (we're getting meta), IDEO co-founder David Kelley said to frame things at work as experiments. That reference point demonstrates something finite, possible but not probable, and limited in scope. Bosses may not want to commit to a new initiative, but an experiment might be okay.