One form of consumer research and product development is Jobs-To-Be-Done which tries to find why consumers *hire* a product or service. The JTBD uses the consumerās demand to drive innovation rather than the producerās supply. This came up in movie terms
š½ Food with a view?
š½ Food with a view?
š½ Food with a view?
One form of consumer research and product development is Jobs-To-Be-Done which tries to find why consumers *hire* a product or service. The JTBD uses the consumerās demand to drive innovation rather than the producerās supply. This came up in movie terms