This is one of my favorite theories. Life is all kinds of shades of gray but that doesn't mean we can't quantify or evaluate things. One retail version of this is to ask if someone is shopping or if they are buying. This spectrum exists for all types of jobs to be done.
🔤 Conveniences to experiences
🔤 Conveniences to experiences
🔤 Conveniences to experiences
This is one of my favorite theories. Life is all kinds of shades of gray but that doesn't mean we can't quantify or evaluate things. One retail version of this is to ask if someone is shopping or if they are buying. This spectrum exists for all types of jobs to be done.