Imagine an aquarium. Not a home one, but a place you go to. A place with lots of kids.
Imagine there’s a tunnel you can walk through with fish all around. There are huge sharks, unique coral, and fins as far as the eye can see.
All the fancy stuff there is all the other content online. Your favorite podcast is the shark. Your favorite personalities are the clownfish. Your favorite websites, trusty and reliable, is the coral.
This newsletter is unimpressive fish back in the corner. It’s part of the system, but not flashy. It’s small, not large. It’s unique. It’s perfect for someone at the aquarium but unnoticed by most.