🥤Is it a 'Coca-Cola request'?

This list name came from Rory Sutherland who said that a change in point-of-view is worth more than forty IQ. Our idea here is that we don’t need a smarter way to dig a hole, but to find a different solution to ‘hole’. Part-of-the-way we can do this is through framing. There’s no need for a better mousetrap if people enjoy cats.

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