🤳Early Instagram

One of the most difficult things to do from within an organization is understanding how things are viewed from outside an organization. I spoke with one friend about his business and he thought that great taste mattered but what people really wanted was less filling.

Working within we lose flexibility. The perspective backbend, like the physical one, gets more difficult without practice. For example, why do so few realty listings mention how convenient the drive is to school?

Cameras provide a good example. Here’s an early review of Instagram:

"And it’s a good point. The iPhone 4 is now my primary camera. Is it as good as a DSLR? Of course not. Is it as good as my point-and-shoot? No, but it’s getting pretty close. And the convenience of always having it in my pocket trumps what it lacks in quality. The pictures taken with it are very good. And with effects and filters like Instagram offers, I get many more compliments on my photography than I ever have before. It makes my life on the go interesting."

What do most people really want with a photo? They want a moment, whether it’s a business showcasing their team on the company website or a child smiling by their sandcastle.

And the convenience of always having it in my pocket trumps what it lacks in quality.

These emails are one way to regain that flexibility. Talking to customers is another.