One idea, each weekday.

I’ve spent a lot of time studying businesses. There are over 500 posts on my blog, One thing I know about businesses is that it’s better to be different.

It’s easier to be number one in a field of one. That’s what this is.

This email is not deep. It will not have links. There won’t be breaking news. There won’t be interviews. There won’t be analysis. There won’t be anything that someone else is already doing really well.

There will be stories. Some will be apocryphal, second hand, and every now-and-again they will be untrue. They will be short. They will be each weekday.

Rory Sutherland is fond of saying that a change in perspective is worth forty IQ points. That’s what this is. It’s a fast hit, a thinking vitamin, a dash mushroom. There will be weeks when this email is unhelpful, maybe even unwelcome.

But there will be once when it’s awesome. It will force a tweak. You’ll adjust course. Over time that change compounds. You’ll forget it was here. It doesn’t matter where, it just matters if.

In the mean time, tell your friends!